Velicious in the press

Tue 28 Aug 2018

"There’s an emerging consumer now called the ‘active consumer’. They want to find their protein in things like ice cream, or cookies or bread – foods that they can access naturally in supermarkets.” 🏃 🚴 🍦🍪 🍞

Mel Billows (Head of Marketing) and Rebecca Farr (Applications & Innovations Manager) here at Volac explain the characteristics of our new ‘active consumer’ shaping the sports nutrition market and the gap appearing in the market for protein-enriched foods. 📺 Watch it now:

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