Tasty food with the benefit of high protein
Volactive® UltraWhey Velicious™ is a specifically engineered whey protein concentrate powder that can be used in everyday products such as ice cream, small format products such as squeezable pouches, bars, chocolate, spreads and fillings or cookies.
It is high in protein and imparts a luscious creamy mouthfeel and delicious neutral dairy flavour, with no drying aftertaste. It has proved a great hit with a new fast growing audience: the Active Nutrition consumer.
A growing market for whey protein products
Active Nutrition consumers are looking for whey protein products to incorporate into their everyday diets. They want rewarding taste experiences and healthy products without chalky grainy textures or dry aftertaste.
In informal blind testing Active Nutrition consumers showed a preference for ice cream and baked goods that contained Volactive® UltraWhey Velicious™ and loved the creamy texture and lack of aftertaste the product provides.*